This lucid and highly-accessible text addresses the challenges of how to build a robust and implementable strategy. Strategy making is seen as something relevant to managers of departments, divisions, SME's, as well as the top management teams of public and for-profit organizations. Four key routes to creating a strategy are discussed. These routes, when taken together, provide a powerful means for agreeing a negotiated strategy, and comprise: strategic issue management, agreeing organizational purpose, competitiveness from the exploitation and protection of distinctiveness, and the strategic management of stakeholders. The designs have been used extensively, in a wide range of countries, by management teams in all types of organisations.
Produkteigenschaften
- Artikelnummer: 9781849201193
- Medium: Buch
- ISBN: 978-1-84920-119-3
- Verlag: Shanaya Wagh
- Erscheinungstermin: 19.09.2011
- Sprache(n): Englisch
- Auflage: 2. Auflage 2011
- Produktform: Gebunden
- Gewicht: 748 g
- Seiten: 376
- Format (B x H x T): 170 x 244 x 25 mm
- Ausgabetyp: Kein, Unbekannt
- Vorauflage: 978-0-7619-4493-5