This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
Produkteigenschaften
- Artikelnummer: 9789811944567
- Medium: Buch
- ISBN: 978-981-19-4456-7
- Verlag: Springer Nature Singapore
- Erscheinungstermin: 02.01.2023
- Sprache(n): Englisch
- Auflage: 1. Auflage 2022
- Produktform: Gebunden, HC runder Rücken kaschiert
- Gewicht: 888 g
- Seiten: 564
- Format (B x H x T): 153 x 216 x 37 mm
- Ausgabetyp: Kein, Unbekannt