The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups'.
Produkteigenschaften
- Artikelnummer: 9780761957423
- Medium: Buch
- ISBN: 978-0-7619-5742-3
- Verlag: Sage Publications UK
- Erscheinungstermin: 16.11.2000
- Sprache(n): Englisch
- Auflage: 1. Auflage 2000
- Serie: Introducing Qualitative Methods series
- Produktform: Gebunden, HC gerader Rücken kaschiert
- Gewicht: 354 g
- Seiten: 120
- Format (B x H x T): 161 x 240 x 11 mm
- Ausgabetyp: Kein, Unbekannt