From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age.
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Produkteigenschaften
- Artikelnummer: 9781526490100
- Medium: Buch
- ISBN: 978-1-5264-9010-0
- Verlag: Repro India Limited
- Erscheinungstermin: 08.09.2020
- Sprache(n): Englisch
- Auflage: 1. Auflage 2020
- Produktform: Kartoniert
- Gewicht: 502 g
- Seiten: 288
- Format (B x H x T): 169 x 239 x 18 mm
- Ausgabetyp: Kein, Unbekannt