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Calkins

Defending Your Brand

How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Medium: Buch
ISBN: 978-1-137-27875-3
Verlag: Palgrave Macmillan US
Erscheinungstermin: 11.10.2012
Lieferfrist: bis zu 10 Tage
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Produkteigenschaften


  • Artikelnummer: 9781137278753
  • Medium: Buch
  • ISBN: 978-1-137-27875-3
  • Verlag: Palgrave Macmillan US
  • Erscheinungstermin: 11.10.2012
  • Sprache(n): Englisch
  • Auflage: 2012
  • Produktform: Kartoniert, Paperback
  • Gewicht: 443 g
  • Seiten: 294
  • Format (B x H x T): 152 x 229 x 17 mm
  • Ausgabetyp: Kein, Unbekannt

Autoren/Hrsg.

Autoren

Calkins, T.

Chapter 1: Introduction Chapter 2: The Threat Chapter 3: The Financial Challenge Chapter 4: Know Your Enemy Chapter 5: Competitive Intelligence Chapter 6: The Key Question Chapter 7: Planning the Defense Chapter 8: Stopping the Launch Chapter 9: Blocking Distribution Chapter 10: Limiting Awareness Chapter 11: Preventing Trial Chapter 12: Fighting Repeat Chapter 13: Defense Never Ends Chapter 14: Defensive Strategy for Innovators Chapter 15: A Cautionary Word about Competition Law