The mandate to get customer experience right is real and urgent. Leading the Customer Experience is a guide to shaping experiences that win loyalty and deliver outstanding business results. It provides a bold, step-by-step approach that will get you and your team pointed in the right direction. And equipped to make sound decisions along the way.
Leading the Customer Experience is easy to understand and imminently practical. It is based on the author's extensive experience both as a founding partner of one of the world's most influential customer management organizations, and his work with B2B and B2C organizations in the private and public sectors.
The author's down-to-earth explanations cut through jargon and clutter, while stories and examples bring important principles to life. Leading the Customer Experience is relatable to anyone leading, managing or aspiring to better understand customer experience.
Produkteigenschaften
- Artikelnummer: 9781398605589
- Medium: Buch
- ISBN: 978-1-3986-0558-9
- Verlag: Kogan Page
- Erscheinungstermin: 03.05.2021
- Sprache(n): Englisch
- Auflage: 1. Auflage 2021
- Produktform: Kartoniert
- Gewicht: 430 g
- Seiten: 280
- Format (B x H x T): 165 x 235 x 15 mm
- Ausgabetyp: Kein, Unbekannt