Verkauf durch Sack Fachmedien

D'Aprix

The Credible Company

Communicating with a Skeptical Workforce

Medium: Buch
ISBN: 978-0-470-27474-3
Verlag: Wiley
Erscheinungstermin: 01.11.2008
Lieferfrist: bis zu 10 Tage
Praise for The Credible Company

"Every CEO in the land should read this book and act on the prescriptions offered to help employees find greater meaning in their work. And surprise-by doing so they will make their workplaces more productive and honest."
-Milton Moskowitz

coauthor, Fortune magazine's annual survey of "The 100 Best Companies to Work For"

"Understanding the 'power shift' of the American workplace as defined by Roger D'Aprix will give every executive and communicator a significant and important advantage in coping with a whole set of new rules that few understand. Read this book."
-Robert L. Dilenschneider

founder and principal, The Dilenschneider Group

"The prescriptions in this book are universally applicable, and for professional communicators and leaders of the twenty-first century, they provide a deep understanding of their emerging roles. Gripping, relevant, and meaningful-in this book, every sentence counts."
-Dr. Rajeev Kumar

senior consultant, Tata Management Training Centre, The Tata Group, India

"Roger D'Aprix is the godfather of internal communication. He has championed the need to change how organizations engage with their people, and in this book he highlights with perceptiveness, passion, and practicality what needs to be done and how to do it."
-Bill Quirke

managing director, Synopsis Communication Consulting, London

Produkteigenschaften


  • Artikelnummer: 9780470274743
  • Medium: Buch
  • ISBN: 978-0-470-27474-3
  • Verlag: Wiley
  • Erscheinungstermin: 01.11.2008
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2008
  • Produktform: Gebunden
  • Gewicht: 439 g
  • Seiten: 192
  • Format (B x H x T): 157 x 235 x 15 mm
  • Ausgabetyp: Kein, Unbekannt

Autoren/Hrsg.

Autoren

D'Aprix, Roger

Introduction-- The Communication Climate: How employees became skeptical and jaded in a global economy; a synopsis of my thesis with a summary of how to read and use the book

Chapter 1-- A Morality Tale: Introduction of the INFORMS concept using the Xerox case story as metaphor

Chapter 2 - Information: communication as process; the real information needs of employees; information as raw material for the 'intellectual capital assembly line'; the causes of information breakdowns and examples of their impact; the need for line of sight

Chapter 3 - Noise reduction: the noise problem and its impact; how to reduce workplace noise; governance issues; self-restraint; the value of simple messaging; technology and social media

Chapter 4 - Findings: the importance of data gathering to communication strategy; how to gather relevant data; the overloaded and under informed employee; cause, effect and correlation--the measurement dilemma

Chapter 5 - One voice; turbulent change and its impact on employees; how leaders miss the point and their audience; leaders who have done it right (Welch, Spaulding, et al); the vital role of the manager and face-to-face communication;

Chapter 6 - Repetition: the essential ingredient for messages that stick; examples; clarity and consistency in creating memorable messages

Chapter 7 - Marketplace: turning all eyes outward; matching strategy and the market forces that shape it

Chapter 8 - Story telling: the impact of stories; examples from Corporate America

Conclusion: Leaders and Communication Professionals: the proper and emerging roles of each; working together to break through the skepticism and finally engage the workforce