Offers an overview of how best to approach the marketing of an architectural practice. This book includes topics ranging from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries.
This is a practical and accessible overview of how best to approach the marketing of an architectural practice. Concise in style and comprehensive in scope: the topics range from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries. This book draws on the experience and marketing skills of a range of industry insiders from successful architectural practices to award-winning design and advertising companies. This is a clear, hands-on approach that can help you give your practice the edge.
This is a practical and accessible overview of how best to approach the marketing of an architectural practice. Concise in style and comprehensive in scope: the topics range from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries. This book draws on the experience and marketing skills of a range of industry insiders from successful architectural practices to award-winning design and advertising companies. This is a clear, hands-on approach that can help you give your practice the edge.
Produkteigenschaften
- Artikelnummer: 9781859463079
- Medium: Buch
- ISBN: 978-1-85946-307-9
- Verlag: Taylor & Francis
- Erscheinungstermin: 30.09.2009
- Sprache(n): Englisch
- Auflage: 1. Auflage 2009
- Produktform: Kartoniert
- Gewicht: 522 g
- Seiten: 144
- Format (B x H): 189 x 246 mm
- Ausgabetyp: Kein, Unbekannt