This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.
Topics covered include:
*product differentiation
*price discrimination
*hiring and training workers
*labor-management relations
*international trade
A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
Topics covered include:
*product differentiation
*price discrimination
*hiring and training workers
*labor-management relations
*international trade
A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
Produkteigenschaften
- Artikelnummer: 9780415272896
- Medium: Buch
- ISBN: 978-0-415-27289-6
- Verlag: Routledge
- Erscheinungstermin: 25.07.2002
- Sprache(n): Englisch
- Auflage: 1. Auflage 2002
- Produktform: Kartoniert
- Gewicht: 612 g
- Seiten: 344
- Format (B x H x T): 174 x 246 x 22 mm
- Ausgabetyp: Kein, Unbekannt