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Klaus

Measuring Customer Experience

How to Develop and Execute the Most Profitable Customer Experience Strategies

Medium: Buch
ISBN: 978-1-349-47734-0
Verlag: Palgrave Macmillan UK
Erscheinungstermin: 01.01.2015
Lieferfrist: bis zu 10 Tage
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

Produkteigenschaften


  • Artikelnummer: 9781349477340
  • Medium: Buch
  • ISBN: 978-1-349-47734-0
  • Verlag: Palgrave Macmillan UK
  • Erscheinungstermin: 01.01.2015
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2015
  • Produktform: Kartoniert, Paperback
  • Gewicht: 2388 g
  • Seiten: 166
  • Format (B x H x T): 140 x 216 x 11 mm
  • Ausgabetyp: Kein, Unbekannt

Autoren/Hrsg.

Autoren

Klaus, Philipp

1. CX: the origins and importance for your business 2. CX strategies and management practices 3. The 5 dimensions of CX management 4. The 3 types of CX management practice 5. Linking practices to profitability 6. Your CX management balance sheet: where are you and where do you want to be? How to get from A (current state) to B – a step-by-step approach. 7. The devil is in the details - only what get measured gets managed 8. Best practice versus next practice 9. Concluding thoughts