This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
Produkteigenschaften
- Artikelnummer: 9783031490040
- Medium: Buch
- ISBN: 978-3-031-49004-0
- Verlag: Springer Nature Switzerland
- Erscheinungstermin: 08.02.2024
- Sprache(n): Englisch
- Auflage: 1. Auflage 2024
- Serie: Springer Business Cases
- Produktform: Gebunden, HC runder Rücken kaschiert
- Gewicht: 477 g
- Seiten: 181
- Format (B x H x T): 160 x 241 x 17 mm
- Ausgabetyp: Kein, Unbekannt