Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
Produkteigenschaften
- Artikelnummer: 9781118083468
- Medium: Buch
- ISBN: 978-1-118-08346-8
- Verlag: Wiley John + Sons
- Erscheinungstermin: 23.10.2012
- Sprache(n): Englisch
- Auflage: 1. Auflage 2012
- Produktform: Kartoniert
- Gewicht: 707 g
- Seiten: 336
- Format (B x H x T): 192 x 231 x 18 mm
- Ausgabetyp: Kein, Unbekannt