This book investigates how foreign subsidiaries of multinational corporations expand their presence and functional scope into foreign territories. It thereby focuses on how cross-border subsidiary mandates are obtained and how they develop over time. Multiple case-studies based on in-depth interviews with HQ and subsidiary management suggest that subsidiary internationalization represents a select MNC phenomenon and that associated foreign market mandates are only of temporary nature. Foreign subsidiaries appear to receive cross-border responsibility if their value proposition for overcoming liability of inter-regional foreignness is capable of more than offsetting any risk increase that stems from principal-agent relationships between corporate headquarters and foreign subsidiaries. Following the initial mandate gain, the subsidiary’s restrained access to HQ-like functions, intra-MNC competition and altering localization degrees in the market covered by the mandate puts the sustainability of cross-border responsibilities at risk. As a consequence, internationalization trajectories of foreign subsidiaries often follow discontinuous rather than gradual evolutionary paths. In addition, cross-border subsidiary mandates often appear to be predefined and temporary in nature. They might actually have a limited life span from their very conception.
Produkteigenschaften
- Artikelnummer: 9783658026677
- Medium: Buch
- ISBN: 978-3-658-02667-7
- Verlag: Springer
- Erscheinungstermin: 10.07.2013
- Sprache(n): Englisch
- Auflage: 2014
- Produktform: Kartoniert, Paperback
- Gewicht: 4099 g
- Seiten: 294
- Format (B x H x T): 148 x 210 x 18 mm
- Ausgabetyp: Kein, Unbekannt