BUSINESS TRANSFORMATION STRATE

Oswald A. J. Mascarenhas is the Chairman of the MBA Programs, St Aloysius Institute of Management and Information Technology (AIMIT), St. Aloysius College, Mangalore. He recently finished his term in the prestigious position of Charles H. Kellstadt Chair Professor of Marketing and Ethics in the College of Business and Administration, University of Detroit Mercy, Detroit, Michigan—a position he held for 27 years until June 28, 2010. Dr. Mascarenhas completed his MBA and PhD from Wharton Business School, University of Pennsylvania, USA. He served XLRI, the Jesuit Premier School of Management in Jamshedpur, India, as Professor of Marketing and Director of Public Systems Research during 1977–1983. He was honored with the Best Teacher Award in 1992, and the prestigious Distinguished Faculty Scholar Award in November 2008; both at the University of Detroit Mercy, Detroit, Michigan. He has more than four decades of teaching experience. He has been teaching Internet Marketing, E-Business and Entrepreneurship, Global Marketing, New Product Management, and is currently into teaching Business Turnaround Management, Ethical Imperatives of Business Turnarounds, and Business Transformation Management. His research deals with ethics of domestic and global, offline and online marketing strategic, innovation management, internet marketing and consumer privacy, and currently, business turnaround and transformation management, creativity and innovation management. He has also authored many books like Towards Measuring the Technological Impact of Multinational Companies in India, New Product Development: Marketing Research and Management and Responsibile Marketing: Concepts, Theories, Models, Strategies and Cases.