The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.
Produkteigenschaften
- Artikelnummer: 9781412903813
- Medium: Buch
- ISBN: 978-1-4129-0381-3
- Verlag: Repro India Limited
- Erscheinungstermin: 24.05.2006
- Sprache(n): Englisch
- Auflage: 1. Auflage 2006
- Serie: Introducing Qualitative Methods series
- Produktform: Kartoniert
- Gewicht: 406 g
- Seiten: 240
- Format (B x H x T): 172 x 241 x 17 mm
- Ausgabetyp: Kein, Unbekannt