Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:
- Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus.
- Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing.
- New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters.
- Global marketplace: Every chapter adopts a global outlook and offers international perspectives.
- Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility.
- Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing.
Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
- Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus.
- Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing.
- New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters.
- Global marketplace: Every chapter adopts a global outlook and offers international perspectives.
- Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility.
- Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing.
Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
Produkteigenschaften
- Artikelnummer: 9780415726368
- Medium: Buch
- ISBN: 978-0-415-72636-8
- Verlag: Taylor & Francis Ltd
- Erscheinungstermin: 30.03.2022
- Sprache(n): Englisch
- Auflage: 1. Auflage 2022
- Produktform: Kartoniert
- Gewicht: 1456 g
- Seiten: 784
- Format (B x H x T): 246 x 358 x 49 mm
- Ausgabetyp: Kein, Unbekannt