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Olsen

Strategic Planning For Dummies

Medium: Buch
ISBN: 978-0-470-03716-4
Verlag: Wiley
Erscheinungstermin: 31.10.2006
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Define your company's mission, vision, and values

Develop and execute your strategic plan for solid business growth

Need help setting a vision for your business or planning for an uncertain future? Don't worry! Strategic Planning For Dummies shows you how to build and sustain a competitive edge, analyze markets and trends, and plan for future growth. With this friendly guide to business planning, you won't fly blind into your company's future.

Discover how to
* Establish a step-by-step planning process
* Select a planning team
* Prioritize future opportunities
* Develop solid strategies
* Execute your plan

Produkteigenschaften


  • Artikelnummer: 9780470037164
  • Medium: Buch
  • ISBN: 978-0-470-03716-4
  • Verlag: Wiley
  • Erscheinungstermin: 31.10.2006
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2006
  • Produktform: Kartoniert
  • Gewicht: 566 g
  • Seiten: 384
  • Format (B x H x T): 188 x 235 x 22 mm
  • Ausgabetyp: Kein, Unbekannt

Autoren/Hrsg.

Autoren

Olsen, Erica

Introduction.

Part I: Laying the Foundation for Your Strategic Plan.

Chapter 1: What Is Strategic Planning Anyhow?

Chapter 2: Why Strategic Planning Impacts Your Growth.

Chapter 3: Getting Set Up for Successful Planning.

Part II: Looking Backward to Move Forward.

Chapter 4: Taking Lessons from the Past.

Chapter 5: Focusing on What You Do Best.

Chapter 6: Refining Your Mission, Vision, and Values.

Part III: Sizing Up Your Current Situation.

Chapter 7: Assessing Your Business and Its Capabilities.

Chapter 8: Seeing Your Business Through Your Customers' Eyes.

Chapter 9: Assessing Your Strategic Position in a Dynamic Environment.

Part IV: Moving Your Organization into the Future.

Chapter 10: Growth: It's Not Just for Kids Anymore.

Chapter 11: Finding New Customers.

Chapter 12: Establishing Your Strategic Priorities.

Part V: Creating and Making the Most of Your Plan.

Chapter 13: Putting Your Plan Together.

Chapter 14: Putting Your Plan to Work.

Chapter 15: Contingency Planning: Your Plan B.

Chapter 16: Planning Considerations for Entrepreneurs and Department Managers.

Chapter 17: Planning for the Social Sectors.

Part VI: The Part of Tens.

Chapter 18: Ten Ways to Keep Your Strategic Plan from Hitting the Shelf.

Chapter 19: Ten Ways to Ruin Your Strategic Planning Meeting.

Chapter 20: Ten Shortcuts to Getting Your Plan Done.

Index.