Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally. Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.
Produkteigenschaften
- Artikelnummer: 9781637420423
- Medium: Buch
- ISBN: 978-1-63742-042-3
- Verlag: Business Expert Press
- Erscheinungstermin: 15.05.2021
- Sprache(n): Englisch
- Auflage: 2. Auflage 2021
- Produktform: Kartoniert, Paperback
- Gewicht: 418 g
- Seiten: 150
- Format (B x H x T): 152 x 229 x 16 mm
- Ausgabetyp: Kein, Unbekannt