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Perkin / Abraham

Building the Agile Business through Digital Transformation

Medium: Buch
ISBN: 978-1-78966-653-3
Verlag: Kogan Page
Erscheinungstermin: 03.06.2021
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How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations?

Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed.

This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.

Produkteigenschaften

  • Artikelnummer: 9781789666533
  • Medium: Buch
  • ISBN: 978-1-78966-653-3
  • Verlag: Kogan Page
  • Erscheinungstermin: 03.06.2021
  • Sprache(n): Englisch
  • Auflage: 2. Auflage 2021
  • Produktform: Kartoniert
  • Gewicht: 516 g
  • Seiten: 336
  • Format (B x H x T): 155 x 230 x 21 mm
  • Ausgabetyp: Kein, Unbekannt
  • Vorauflage: 978-0-7494-8039-4

Themen

Autoren/Hrsg.

Autoren

Perkin, Neil

Neil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership series for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.

Abraham, Peter

Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business. Peter Abraham is an expert in areas such as building true agility in business, using data to drive decision making and driving growth through the intersection of data, user experience and channel optimization.

Section - ONE: The agile business; Section - 01: The key forces for change; Section - 02: How digital disrupts; Section - 03: What's stopping you?; Section - 04: Defining digital transformation and how an agile business is the foundation for it; Section - TWO: Fast; Section - 05: Operating in the 'ambiguity zone'; Section - 06: Agile and adaptive methodology; Section - 07: The agile innovation process; Section - THREE: Focused; Section - 08: The role of vision and purpose; Section - 09: Agile strategy and planning; Section - 10: Linking strategy to execution; Section - FOUR: Flexibility; Section - 11: Agile structures and resourcing; Section - 12: Scaling agility; Section - 13: Building the culture to move fast; Section - 14: A blueprint for flexibility - autonomy, mastery and purpose; Section - 15: Digital-native talent; Section - FIVE: Start small, scale fast and the transformation journey - putting it all together; Section - 16: Index