In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided.
Produkteigenschaften
- Artikelnummer: 9783658405533
- Medium: Buch
- ISBN: 978-3-658-40553-3
- Verlag: Springer
- Erscheinungstermin: 11.01.2023
- Sprache(n): Englisch
- Auflage: 1. Auflage 2023
- Serie: Handel und Internationales Marketing Retailing and International Marketing
- Produktform: Kartoniert, Paperback
- Gewicht: 341 g
- Seiten: 245
- Format (B x H x T): 148 x 210 x 15 mm
- Ausgabetyp: Kein, Unbekannt