This book will change the way you think about marketing forever.
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Produkteigenschaften
- Artikelnummer: 9780190330026
- Medium: Buch
- ISBN: 978-0-19-033002-6
- Verlag: Oxford University Press
- Erscheinungstermin: 21.12.2021
- Sprache(n): Englisch
- Auflage: 2. Auflage 2021
- Produktform: Gebunden
- Gewicht: 520 g
- Seiten: 256
- Format (B x H x T): 163 x 233 x 22 mm
- Ausgabetyp: Kein, Unbekannt
- Vorauflage: 978-0-19-559626-7