This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations. The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration. The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field. The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.
Produkteigenschaften
- Artikelnummer: 9783031396250
- Medium: Buch
- ISBN: 978-3-031-39625-0
- Verlag: Springer Nature Switzerland
- Erscheinungstermin: 05.09.2023
- Sprache(n): Englisch
- Auflage: 1. Auflage 2023
- Serie: EAI/Springer Innovations in Communication and Computing
- Produktform: Gebunden, HC runder Rücken kaschiert
- Gewicht: 857 g
- Seiten: 445
- Format (B x H x T): 160 x 241 x 31 mm
- Ausgabetyp: Kein, Unbekannt