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Tyson / Schell

Small Business for Dummies

Medium: Buch
ISBN: 978-1-119-49055-5
Verlag: Wiley
Erscheinungstermin: 07.08.2018
Lieferfrist: bis zu 10 Tage
Make big sense of small business

Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business.

This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management--and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape.
* Write a strategic business plan
* Start, establish, or rejuvenate a small business
* Hire and retain the best employees
* Get a small business loan

If you're a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you'll need to make it a success.

Produkteigenschaften


  • Artikelnummer: 9781119490555
  • Medium: Buch
  • ISBN: 978-1-119-49055-5
  • Verlag: Wiley
  • Erscheinungstermin: 07.08.2018
  • Sprache(n): Englisch
  • Auflage: 5th Auflage
  • Produktform: Kartoniert
  • Gewicht: 630 g
  • Seiten: 464
  • Format (B x H x T): 190 x 233 x 27 mm
  • Ausgabetyp: Kein, Unbekannt
  • Vorauflage: 978-1-118-08372-7
  • Nachauflage: 978-1-394-24276-4

Autoren/Hrsg.

Autoren

Tyson, Eric

Schell, Jim

Introduction 1

Part 1: Getting Started with Small Business 7

Chapter 1: Is Small Business for You? 9

Chapter 2: Laying Your Personal Financial Foundation 27

Chapter 3: Finding Your Niche 43

Chapter 4: First Things First: Crafting Your Business Plan 59

Chapter 5: Making Financing, Ownership, and Organizational Decisions 81

Part 2: Buying an Existing Business 111

Chapter 6: Exploring Buying a Business 113

Chapter 7: Finding the Right Business to Buy 123

Chapter 8: Evaluating a Business to Buy 137

Chapter 9: Negotiating Terms and Sealing the Deal 155

Part 3: Running a Successful Small Business 167

Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 169

Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 197

Chapter 12: Tapping Technology 233

Chapter 13: Keeping Your Customers Loyal 243

Chapter 14: Managing Profitability and Cash 255

Chapter 15: Learning from the Experiences of Others 281

Part 4: Keeping Your Business in Business 295

Chapter 16: Finding and Keeping Superstar Employees 297

Chapter 17: Providing Employee Benefits 327

Chapter 18: Handling Regulatory and Legal Issues 347

Chapter 19: Mastering Small-Business Taxes 361

Chapter 20: Cultivating a Growing Business 375

Part 5: The Part of Tens 397

Chapter 21: Ten Mistakes You Don't Want to Make 399

Chapter 22: Ten Tips for Small-Business Success 409

Chapter 23: Ten Ways the 2017 Tax Reform Bill Benefits Small Business 419

Index 425