This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.
Produkteigenschaften
- Artikelnummer: 9780805817874
- Medium: Buch
- ISBN: 978-0-8058-1787-4
- Verlag: Taylor & Francis Inc
- Erscheinungstermin: 01.06.1997
- Sprache(n): Englisch
- Auflage: Erscheinungsjahr 1997
- Produktform: Gebunden
- Gewicht: 499 g
- Seiten: 208
- Format (B x H x T): 152 x 229 x 18 mm
- Ausgabetyp: Kein, Unbekannt